Saturday, May 1, 2010

From the Desk of Lola

At a time post "reality television" and perhaps in the throng of "social networking" I find it far too unnervingly simple to become enamored by virtual strangers. This is, of course, only my personal opinion. Some such endearing connections are often sincere, effortless, and welcome; examples include, but are not limited to: my extreme, and instant, infatuation with the beautiful Lisa Borgnes Giramonti of A Bloomsbury Life (Honestly, who can resist her?), and Nick Olsen of Nick Olsen Style; an exceedingly creative designer, unabashed blogger, and all-around dreamboat. While other less successful artificial connections can leave a person (me) feeling bruised and battered; Gael Garcia Bernal why won't you love me?! Well, I've recently developed a new virtual crush; From the Desk of Lola.

From the Desk of Lola is an seemingly unorthodox design firm with offices in both LA and NY. They've been talked about and praised in trade publications, the blogging community, and around my kitchen island. Designers Alexandria Loew and Lauren Soloff spearhead the operation, which offers clients "Mood Movies" upon the inception of the design process. What is a "Mood Movie" one might ask... well, it seems as though these dynamic ladies create a multi-media presentation including clips from movies to inspire the job. What a brilliant idea! My modest creativity is perpetually sparked by films; Breakfast at Tiffany's, How to Marry a Millionaire, Age of Innocence, and Marie Antoinette to name a few.

Here are but a few images taken from the To get the full effect you've got to check it out for yourself.


  1. I so adore Lisa Borgnes-Giramonti that my boyfriend has actually used the phrase, "Well, dear, what would A Bloomsbury Life do?" Guilty as charged!

    I love the idea of a mood movie or mood board. I'm actually creating a mood board this weekend and it will certainly include stills from films.


  2. ha ha ha, I feel the same way, of course! We should make bracelets that read; "W.W.L.D."!

    Have a great weekend!

  3. I love the book stack shot. Alhough, if they were in my house, they would surely be the literal death of me. I trip easy.

  4. Beautiful pictures. Love the book stacks and the chairs.

  5. What a great idea to really inspire the clients, Love it,

  6. NO WAY!!!!!!
    i love this idea. one of the things i have always told my clients is that i can make their home like a movie set that you never want to leave.

    this design firm has taken it a great big step further.

    because you know...
    the average person is so unimaginative.
    they need to have it spelled out for them
    in black and white-or color. right??

    luv ya xxx

  7. Daniel-Halifax -I hope you have bumpers on all of the sharp corners in your place!

    Qerat -I love that shot too.

    Shani -Isn't it a fantastic idea?! These girls are onto something.

    Renee, darling -I love the idea too!!! I don't know exactly how they make the films, but I'd love to see one. Happy Sunday!

  8. Oh I adore that black and white sofa. Wish I hadn't seen it now - it makes my blue ones look very ordinary

  9. Oh yes, let me join onto the WWLD band wagon! She visited me in my home in Marrakech & must say that she is just as irrisistable in person.

  10. Very glamorous. I just discovered your blog. Love it!